Iconic Fights
Fan-first cards built around stories the world cares about.
About iVB Boxing
Bringing boxing back to the people.
iVB Boxing, also written as iVB or IVB, formally iVisit Boxing, designs fight nights for the people who live for the sport, and the city that hosts them, at a scale modern boxing stopped reaching. Crowd-first events, broadcast-grade production, headline-quality talent.
Iconic Cities
Hosting outdoor, civic-scale fight nights in landmark venues.
Iconic Boxers
Headliners, prospects, and grassroots talent on the same stage.
Iconic Venues
Indoor classics like MSG; open-air arenas like Civic Center Plaza.
Leadership
Founder & CEO.
Ed Pereira founded iVisit Boxing, iVB Boxing, in 2025 with one mission: bring world championship boxing back to the people. The first iVB card, the San Francisco’s World Championship Boxing Card at Civic Center Plaza, San Francisco, on July 11, 2026, is built around a Free Admission Zone open to the city with a reservation, paid General Admission and Raised Seating tiers, VIP hospitality, and a global YouTube broadcast. The model is large-scale, community-first, and broadcast-led.
Before iVB Boxing, Pereira built iVisit Media, a marketing, advertising, and major-events operation that worked on some of the biggest boxing nights of the last decade. iVisit ran the advertising campaign behind the first Tyson Fury vs Oleksandr Usyk unification in Riyadh, was credited with the production around Crawford vs Madrimov in Los Angeles, and operated as the show runner for Anthony Joshua vs Daniel Dubois at Wembley, a card that sold out 98,000 seats.
iVB Boxing operates as the live-events arm of that broader business. The company is partnered with YouTube and Brave Bison on the Iconic Boxing League framework, a city-vs-city championship structure planned to scale to twelve world championship events globally in 2026.
The Red Corner
Be part of the action.
The iVB Boxing Red Corner. Insider drops, early ticket access, and a chance to win two seats to a live iVB Boxing card every single month.
Win 2 tickets monthly
Two seats to a live iVB Boxing card, every month, for one subscriber.
Pre-sale access
Inbox-first ticket drops, priority on premium seats.
Insider drops
Behind-the-scenes, fight-week briefings, fighter interviews.
Partners
Build the next era with us.
An iVB Boxing partnership puts your brand at the heart of a genuine cultural moment. World championship fight nights, broadcast on YouTube, in iconic open-air venues.
YouTube broadcast
Global media reach
Iconic Series cards
Crowd-first activation